Overview
Telkom Kenya is a leading telecommunications provider delivering integrated connectivity solutions across the country.
Framework was brought in to translate a new brand direction into a physical retail environment — capable of performing across both formal and predominantly informal market conditions.
The Challenge
Telkom required more than a visual refresh — they needed a retail system that could scale across diverse environments.
What We Did
1. Brand Translation into Space
Developed a retail environment that acts as a 3D manifestation of the brand strategy — not just applied graphics.
2. Elevated Retail Experience
Moved beyond the typical telecom store format to create a more structured, modern, and engaging customer environment.
3. Spatial Layout & Flow Design
Defined how customers move, engage, and interact within the store — improving usability and clarity.
4. Scalable Store System
Created a flexible design system that can adapt to different store sizes, formats, and locations.
5. Informal Market Adaptation
Designed environments that maintain brand quality while working within the realities of informal retail contexts.
The Approach
We focused on performance across environments — not just appearance.
The Outcome
We focused on performance across environments — not just appearance.
Key Insight
A brand isn’t what you apply to a space — it’s how the space performs.
94%
Stores deployed
within informal market environments
