We work with our clients to craft the associations people perceive in a brand and its environments.
Way-finding and signage form an important part of the visual brand. Whether in a store, urban roads, hotel or at a resort, the way we see way-finding/signage is, it encompasses all of the ways in which people orient themselves in a physical space mentally to navigate successfully from place to place and shelf to shelf. Signage is one of the elements used in way-finding.